Built from A VISION, Before the doors opened.Brand Design / Social Media / Content Creation & Creative Direction
This client didn't have an Instagram account when we started. They didn't have a content strategy, a visual language, or a social presence. What they had was a clear vision; a collective approach to wellness that believed community was the foundation of everything.
TSF came on as a founding member five months before the doors opened. We built the brand's social identity entirely from scratch; the visual system (logo design, color palette, photography style), the content strategy, the community voice, and the launch plan.
The philosophy we built around: this is not a place you go for one service. It’s where you go when you’re too tired to continue on. When you need a collective of people who are rooting for you. When you need to show up differently.
The Launch
3 posts. 3 days.
One brand introduction.
76,000 views. 180 followers. 84 website visits. From three posts. On a brand new account.
The work continues. Every post, every series, every piece of content is built around the same truth this brand was founded on: community is the strategy.
Post 1 —
20,000 views · 83 new followers · 42 website visits
Post 2 —
29,000 views · 332 likes · 65 new followers · 38 website visits
Post 3 —
27,000 views · 110 likes · 32 new followers
THE CURATED GRID